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How to Avoid Pitfalls When You Buy Website Traffic

Posted at — Jan 29, 2014

You are now probably aware that for an online marketing campaign to be successful, it is essential to generate a good targeted traffic. Buying website traffic is a good strategy, especially in this age of competitive online marketing where everything seems to revolve on search engine optimization(SEO). SEO takes time. Whereas you can buy traffic literally overnight.

Sometimes, buying traffic can help you rank higher in the search engines because the more people see your content better are the chances you getting featured in other websites and blogs.

Types of website traffic

There are many online services that sell traffic. In order to choose which service to avail, you need to understand the main types of traffic available.

Website Advertisements

Basically, these are Banners/Advertisements placed on other websites. When you buy website traffic, you can expect to get genuine internet users to visit your web page. Usually, they have never heard about your page, but will be interested to avail of the products or services you offer. Some ways of making this type of traffic is to advertise on Adwords and BuySellAds.

Google Adwords

The advantage of Google Adwords is that you can start with a smaller budget and optimize over time. Once you have found the ads that works well in your niche, you can move on to other ad networks.

AdWords basics in 90 seconds

Google AdWords Display Network

BuySell Ads

You can buy banner impressions, tweets or email ad placements from BuySellAds. The advantage of this popular platform is that you can choose the segments and the websites where you want to place the advertisement.

Social Traffic

This type of traffic is interesting.What works in Social media is viral, interesting, shareable content. Social traffic includes traffics generated through YouTube views, Twitter followers, Instagram likes and Facebook likes. The social media power may seem crazy, but if properly harnessed, it can bring you endless business opportunities.

Straightening things up to avoid pitfalls

While we cannot overemphasize the importance of buying website traffic, you will end up wasting a substantial amount of money if the traffic is not targeted enough. You will get a big traffic spike, but no substantial sales. Before paying anything in order to gain website traffic, here are some things you first need to straighten up, otherwise, your investment can be wasted.

Optimize the Landing Page

Although it may sound pretty obvious, hundreds of companies lose money on their online campaigns because the landing page does not take your visitors to the next action. The visitors come and go without becoming a lead. So optimize the landing page and collect the leads- email subscription or facebook like or re-tweet.

Ensure that you draw traffic to the right place

Make sure that you are drawing traffic to the right pages. Sending site visitors to pages that are not related to the topics advertised on Adwords or any other platform is the ultimate recipe for disaster. Instead of directing traffic to your homepage, send them to more specific pages can spell the difference for your campaign.

Reach the right people

It would be unwise to target geographical locations that you can’t serve. It will be a massive waste of money on your marketing campaign. Make sure that you are reaching the right people who are interested in your products or services. Both Adsense and facebook ads allow you to laser target the audience.

Monitor the results

Monitoring the results of your campaign will help you measure the success of your campaign. Just checking the conversion ratio is not enough. Segment the visitors (by region, time of day, source etc) and see what segments convert better. Optimize for those segments. Optimize the

There are many other techniques to generate traffic, and buying traffic is one that gives you quick results. With proper monitoring and optimization, you can get great results.

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